A Portuguese brand made to grow alongside childhood.
Mrs. Ertha is a Portuguese children's lifestyle brand creating toys, clothing and accessories for babies and children. We design timeless products inspired by childhood, design and diversity. Today we are present in more than 1,600 stores and in the homes of thousands of families around the world.
Mrs. Ertha was born in October 2020 as a project to fill a gap in the toy market: the lack of ethnic and racial representation.Silvia Placido
Founded by Silvia, mother and designer, Mrs. Ertha is a Portuguese children's lifestyle brand creating toys, clothing and accessories for babies and children, combining timeless design, quality and functionality. We draw inspiration from childhood, diversity and imagination to create products that grow alongside little ones and become part of family memories.
Each collection is designed by our team with careful attention to detail, prioritising high-quality materials, responsible production and products that are safe for children. Instead of following fleeting trends, we create timeless pieces made to last and be passed down through generations.
Today, Mrs. Ertha is present in more than 1,600 stores worldwide, bringing Portuguese design to thousands of families looking for original, sustainable children's products made with purpose.
All of our orders are prepared with lots of love, care, and concern for the environment.
🌿 They are made with recycled materials and paper. 🤍
The people behind Mrs. Ertha
Founder & Designer
The creative mind behind Mrs. Ertha. Silvia imagines the collections, designs the products and looks after the details that give the brand its identity.
Co-founder & International Sales
Joel takes Mrs. Ertha beyond borders, supporting international partners and creating new opportunities for the brand to grow.
Branding & Head of Marketing
Patricia shapes the way Mrs. Ertha presents itself to the world. From campaign concepts to the content we share, she brings the brand identity to life in every detail.
Photography, Videography and Content Creator
Many of our ideas come to life through MJ's eyes. Through photography, video and creative content, she captures the details, emotions and moments that tell the Mrs. Ertha story.
B2B & Shipping
Carla oversees B2B partners and shipping logistics to ensure orders are delivered as smoothly as possible.
Product & Orders
Paula carefully monitors the products and orders, paying attention to every detail, helping to ensure that everything arrives at the right place.
Largo Joaquim Magalhães, N.º 22 4400-187 Vila Nova de Gaia.
