For a more beautiful world, one toy at a time.

Created by Silvia, mother and designer, the Mrs.Ertha It began with the dream of creating the perfect space for her daughters to play and grow. From this desire, the idea arose to offer products that truly represented children and helped them strengthen their identity.

Today, the Mrs.Ertha It has grown and evolved, becoming a globally recognized brand and considered the best toy brand by "I Love Play Time". We are present in more than 1600 stores worldwide, bringing our timeless products to families who share our values.

What sets us apart is our commitment to quality and sustainability. All our toys and clothing are made with eco-friendly materials, designed to ensure the safety and comfort of children. We work with suppliers who share our vision and guarantee that each product reflects our dedication and love.

In Mrs.ErthaWe create products that transcend fleeting trends. We focus on timeless pieces that remain in our collection for as long as they deserve, not as long as the market dictates. Each product is created with care and attention to detail, so it can accompany the growth of the little ones, respecting the environment and promoting their development.

Here, you'll find more than just toys and clothes; you'll find dedication, love, and the certainty that each item was made to enrich the lives of our children and our families.